Target has lost 15.7 Billion in market value since tanking their D.E.I.

[dflprincess]

11. Target co-founder's daughters decry rollback of diversity initiatives amidst political pressure

https://www.kare11.com/article/news/local/daughters-of-target-cofounder-raise-concern-over-pullback-on-dei/89-d69bf0e5-3de4-4e23-b395-85d3c4cb59f8?fbclid=IwY2xjawIc7MNleHRuA2FlbQIxMQABHQmBfYbl1a_7EaQlwpocFjV6ev83icC6hBZqfWDy3aLSNPVOxtSxxDoVKQ_aem_7fDkjYJHTR0ScA-f8p4GbA

NEW YORK — The daughters of one of the cofounders of Target are expressing their alarm and shock at the discounter's recent moves to roll back its diversity, equity and inclusion initiatives that have come under attack from conservative activists and of last month, the White House.

In letters to the editor published Thursday in The Financial Times and the Los Angeles Times, Anne and Lucy Dayton said their father, Bruce Dayton, along with his four other brothers, expanded the Minneapolis department store into a massive brand that became Target that was built on two principles: a focus on the customer and the well-being of the community.

Bruce Dayton died in 2015 at 97.

“We are alarmed how quickly the business community has given in to the current administration’s retaliatory threats," the daughters wrote. “It is not ‘illegal’ for a company to create a business model based on what it believes to be important ethical and business standards.”

They added that, “By cowering, Target and others are undermining the very principles that have made their companies a success.”

Target couldn’t be immediately reached for comment.

Side note, Bruce Dayton was also Mark Dayton's father; Anne and Lucy are his sisters.