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applegrove

(126,820 posts)
Mon Feb 17, 2025, 08:44 PM Feb 2025

Target has lost 15.7 Billion in market value since tanking their D.E.I.



Calorie Bridges Fant:

Target has lost 15.7 billion in market value and when they announced DEI rollbacks the stock dropped.

The blackout date is Feb 28th. 💙

If possible, boycott any business that participated in DEI rollbacks.

#Thisiswhywefight #Bluecrew #Resistance #Resist
48 replies = new reply since forum marked as read
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Target has lost 15.7 Billion in market value since tanking their D.E.I. (Original Post) applegrove Feb 2025 OP
Good. I don't shop much and never Target. I gotta let go of Amazon, it's not really all that inexpensive Deuxcents Feb 2025 #1
Agreed Katcat Feb 2025 #8
Cute trick everyone should know: DENVERPOPS Feb 2025 #47
Play stupid games, win stupid prizes! Initech Feb 2025 #2
I wonder how much Amazon has lost. Baitball Blogger Feb 2025 #3
Haven't shopped st Target since I heard they dropped DEI and did not shop at Amazon at all this Christmas kimbutgar Feb 2025 #4
Same! Chi67 Feb 2025 #21
I just deleted my account wolfie001 Feb 2025 #5
I closed & sent back my Circle card abbeyco Feb 2025 #6
Good malaise Feb 2025 #7
I don't even comparison shop Target because I won't buy anything there now no matter the price. BadgerMom Feb 2025 #9
Good job! Try DuckDuckGo in place of Google. benfranklin1776 Feb 2025 #16
online maps ventuckian Feb 2025 #24
Good job 👏🏼 benfranklin1776 Feb 2025 #28
Just removed GoogleMaps, GoogleEarth & Apple Maps. Mapquest is loaded! BadgerMom Feb 2025 #29
You're welcome! benfranklin1776 Feb 2025 #36
"Here We Go" may be a good alternative. mwooldri Feb 2025 #46
That's my new go-to! BadgerMom Feb 2025 #30
Excellent 👏🏼👏🏼 benfranklin1776 Feb 2025 #35
Perhaps a friend or other family member can share the product and cost. LoisB Feb 2025 #23
That's what I'm gonna do! BadgerMom Feb 2025 #31
That's good. LoisB Feb 2025 #33
And how much did Walmart or Amazon lose? It's our sinkingfeeling Feb 2025 #10
We can't boycott everything Keepthesoulalive Feb 2025 #12
I don't have that choice and find Target the least offensive compared to sinkingfeeling Feb 2025 #20
That's a personal choice Keepthesoulalive Feb 2025 #32
Target co-founder's daughters decry rollback of diversity initiatives amidst political pressure dflprincess Feb 2025 #11
I sent this to the CEO a couple weeks ago 7dogs Feb 2025 #13
Good job! FakeNoose Feb 2025 #22
And in Canada there is a movement not to shop at any Bev54 Feb 2025 #14
There is a movement to buy Canadian every day. That Feb 28th applegrove Feb 2025 #17
Yes everyday we try to shop Canadian products Bev54 Feb 2025 #18
Yes. The 28th is against corporations. Don't go shopping. If you need something applegrove Feb 2025 #19
we had planned on no purchases on the 28th... OldSWODog Feb 2025 #27
I support you on that. IzzaNuDay Feb 2025 #38
Stopped shopping there. AllyCat Feb 2025 #15
I have never shopped at target! ReRe Feb 2025 #25
Target is still better than other big stores. Libloom Feb 2025 #26
Good. Blue Owl Feb 2025 #34
They lost my business Demovictory9 Feb 2025 #37
MAGAs detest Target Norbert Feb 2025 #39
The MAGAots love Walmart DENVERPOPS Feb 2025 #48
Misleading, the stock crashed on bad earnings projections, and was before (and unrelated to) DEI program cuts Amishman Feb 2025 #40
The pathetic thing, they could have branded themselves as the anti and classier Walmart b Dem4life1234 Feb 2025 #41
The February 28th Blackout Biglinda 52 Feb 2025 #42
Bulls-eye. twodogsbarking Feb 2025 #43
Does anyone know Linda ladeewolf Feb 2025 #44
Target deserves it, but this is misleading and misinformation as stated. R0ckyRac00n Feb 2025 #45

Deuxcents

(23,072 posts)
1. Good. I don't shop much and never Target. I gotta let go of Amazon, it's not really all that inexpensive
Mon Feb 17, 2025, 08:49 PM
Feb 2025

Katcat

(475 posts)
8. Agreed
Mon Feb 17, 2025, 09:44 PM
Feb 2025

But the ease with which he is gave Trump a million dollars made me pause and think about what he’s doing with the money that I use to purchase things. And I realized he’s also purchasing things like a presidency and that’s wrong. Screw him!b

DENVERPOPS

(13,003 posts)
47. Cute trick everyone should know:
Tue Feb 18, 2025, 06:27 PM
Feb 2025

I go to Amazon to find the product and brand I want to buy. Then I google that exact item/brand.
In almost every case, you can find that exact item/brand somewhere other than Amazon for a lower price and also free shipping.

Recently, I found a well known brand and model of a ladder I wanted to buy. On Amazon the ladder was 125 bucks, on another website I found it for 75 dollars, with paid shipping! AND, it promised a delivery date, only one day longer than Amazon...........

Amazon has trained everyone well ,to go to them, and not look elsewhere, and they have jacked their prices considerably.......many items with much longer than their normal past shipping dates........

Try it !!!!!!!!!!!!!!!!!!!!

kimbutgar

(25,553 posts)
4. Haven't shopped st Target since I heard they dropped DEI and did not shop at Amazon at all this Christmas
Mon Feb 17, 2025, 09:12 PM
Feb 2025

My husband likes the prime shows and wants to keep that but I don’t buy anything from them at all. I’ve been buying from EBay from blue state sellers.

abbeyco

(1,578 posts)
6. I closed & sent back my Circle card
Mon Feb 17, 2025, 09:37 PM
Feb 2025

And told them they could do with it what they did with their DEI program.

BadgerMom

(3,258 posts)
9. I don't even comparison shop Target because I won't buy anything there now no matter the price.
Mon Feb 17, 2025, 09:46 PM
Feb 2025

We’ve increased Costco shopping although with 2 of us it’s sometimes hard to deal with the giant sizes.

I’m trying to do as little on Amazon as possible and I’m doing pretty well. I’ve not eliminated Prime because of the video accessibility, but every time I find they want to charge me anyway I get closer to cutting the cord.

Google is another I need alternatives for. The search engine isn’t too hard to dub out. My email will be a bear.

benfranklin1776

(6,939 posts)
16. Good job! Try DuckDuckGo in place of Google.
Mon Feb 17, 2025, 10:28 PM
Feb 2025

Just as good a search engine but it bars trackers by default, doesn’t log your searches, and is a much cleaner nicer experience over all.
I deleted Apple Maps after they licked the jackboots and renamed the Gulf of Mexico the Gulf of America. Appalling.😡

ventuckian

(15 posts)
24. online maps
Mon Feb 17, 2025, 11:12 PM
Feb 2025

Used Bing alot because I have always had this thing about looking at maps but noticed they showed gulf of america so no more bing. Mapquest shows gulf of mexico.

benfranklin1776

(6,939 posts)
36. You're welcome!
Tue Feb 18, 2025, 02:09 AM
Feb 2025

One small step for man and woman and one giant leap for the restoration of humankind!
This is how the followers of Gandhi and Rosa Parks did it: starve the beast which subsidized the beasts with the boots on their necks ✊🏼

mwooldri

(10,662 posts)
46. "Here We Go" may be a good alternative.
Tue Feb 18, 2025, 05:45 PM
Feb 2025

i didn't know Mapquest still existed. ill try it out.

Though i am somewhat locked into the Googlesphere, I can take some action. Since my phone is Samsung I can swap out Google features if Samsung has a viable alternative. Maybe since I have time on my hands... I could degooglefy my phone.

benfranklin1776

(6,939 posts)
35. Excellent 👏🏼👏🏼
Tue Feb 18, 2025, 02:05 AM
Feb 2025

That’s how we do it one at a time repeated a hundred million times! 🤗

BadgerMom

(3,258 posts)
31. That's what I'm gonna do!
Mon Feb 17, 2025, 11:54 PM
Feb 2025

Thanks. I’ve done it before when I lived close to my best friend. Now it’s my daughter.

sinkingfeeling

(55,905 posts)
10. And how much did Walmart or Amazon lose? It's our
Mon Feb 17, 2025, 10:04 PM
Feb 2025

side that will boycott Target while MAGA continues to grow it's competition.

Something about noses to spite faces.

Keepthesoulalive

(1,539 posts)
12. We can't boycott everything
Mon Feb 17, 2025, 10:21 PM
Feb 2025

But we can shop where we feel comfortable. Let’s not denigrate people’s efforts to make change. I’m wearing Costco out , I want to support a company with guts and maybe some others will get the message.

dflprincess

(28,920 posts)
11. Target co-founder's daughters decry rollback of diversity initiatives amidst political pressure
Mon Feb 17, 2025, 10:19 PM
Feb 2025
https://www.kare11.com/article/news/local/daughters-of-target-cofounder-raise-concern-over-pullback-on-dei/89-d69bf0e5-3de4-4e23-b395-85d3c4cb59f8?fbclid=IwY2xjawIc7MNleHRuA2FlbQIxMQABHQmBfYbl1a_7EaQlwpocFjV6ev83icC6hBZqfWDy3aLSNPVOxtSxxDoVKQ_aem_7fDkjYJHTR0ScA-f8p4GbA

NEW YORK — The daughters of one of the cofounders of Target are expressing their alarm and shock at the discounter's recent moves to roll back its diversity, equity and inclusion initiatives that have come under attack from conservative activists and of last month, the White House.

In letters to the editor published Thursday in The Financial Times and the Los Angeles Times, Anne and Lucy Dayton said their father, Bruce Dayton, along with his four other brothers, expanded the Minneapolis department store into a massive brand that became Target that was built on two principles: a focus on the customer and the well-being of the community.

Bruce Dayton died in 2015 at 97.

“We are alarmed how quickly the business community has given in to the current administration’s retaliatory threats," the daughters wrote. “It is not ‘illegal’ for a company to create a business model based on what it believes to be important ethical and business standards.”

They added that, “By cowering, Target and others are undermining the very principles that have made their companies a success.”

Target couldn’t be immediately reached for comment.


Side note, Bruce Dayton was also Mark Dayton's father; Anne and Lucy are his sisters.
 

7dogs

(4 posts)
13. I sent this to the CEO a couple weeks ago
Mon Feb 17, 2025, 10:22 PM
Feb 2025

To:
Brian Cornell, Chairman and CEO
Target Corporation
1000 Nicollet Mall
Minneapolis, MN 55403

Dear Mr. Cornell,

I am writing to express my dismay with Target’s elimination of Diversity, Equity, and Inclusion (DEI) policies. As a long-time customer and advocate for inclusive business practices, this change in your policy requires my change in choosing where to shop. It will not be at Target.
I am but one small customer but half our country did not vote for, nor supports, the current White House administration. The only thing we can do is choose to shop elsewhere. Maybe enough of us will impact your bottom line, and bring about shareholder discontent. That might be the only way you listen to all people.

Respectfully,

Bev54

(12,660 posts)
14. And in Canada there is a movement not to shop at any
Mon Feb 17, 2025, 10:25 PM
Feb 2025

US owned or affiliated outlets on the 28th, to send a message that we are unhappy with our neighbours. I hope you don’t take it personally, it is something we need to do.

applegrove

(126,820 posts)
17. There is a movement to buy Canadian every day. That Feb 28th
Mon Feb 17, 2025, 10:30 PM
Feb 2025

day of not shopping is against Trump and is for everyone in North America and beyond. The exception would be small businesses. Remind corporations who is in charge: the people.

Bev54

(12,660 posts)
18. Yes everyday we try to shop Canadian products
Mon Feb 17, 2025, 10:33 PM
Feb 2025

And this is against outlets, not just products.

applegrove

(126,820 posts)
19. Yes. The 28th is against corporations. Don't go shopping. If you need something
Mon Feb 17, 2025, 10:36 PM
Feb 2025

go to a small business.

OldSWODog

(108 posts)
27. we had planned on no purchases on the 28th...
Mon Feb 17, 2025, 11:21 PM
Feb 2025

but maybe we can find a Canadian firm locally* to patronize that day...btw, I don't take your stand negatively...indeed, I applaud our neighbors (please do what you need to do)

*I recall with pleasure the season that the Vancouver Canadians played here in Oregon...I made it out to over half of their "homegames" as the "North Hillsboro Canadians"

...cheers, OSD

IzzaNuDay

(997 posts)
38. I support you on that.
Tue Feb 18, 2025, 04:53 AM
Feb 2025

The US executive branch needs to learn a hard lesson: don’t piss off your neighbours!

Libloom

(52 posts)
26. Target is still better than other big stores.
Mon Feb 17, 2025, 11:21 PM
Feb 2025

There isn't a Costco where I am and Target is still more liberal leaning (I think) than the usual big box stores around here.

Norbert

(7,162 posts)
39. MAGAs detest Target
Tue Feb 18, 2025, 07:34 AM
Feb 2025

They will never be in good favor with them.

So why are they taking this stance?

DENVERPOPS

(13,003 posts)
48. The MAGAots love Walmart
Tue Feb 18, 2025, 06:38 PM
Feb 2025

The Walmart heirs have turned their attention to other highly profitable businesses.

Most people, even here in Denver, don't know that the Waltons have bought almost every single National sports Denver Team, as well as other pro teams in the U.S.

They now own, The Denver Broncos, The Denver Nuggets, The Colorado Avalanche, our national soccer or lacrosse team...
They probably won't buy the Colorado Rockies because they will probably not ever be profitable, being in a "High Altitude" city.....

Amishman

(5,893 posts)
40. Misleading, the stock crashed on bad earnings projections, and was before (and unrelated to) DEI program cuts
Tue Feb 18, 2025, 09:49 AM
Feb 2025
https://www.cbsnews.com/news/target-stock-down-earnings-miss-what-went-wrong/

They had a significant earnings miss and cut forecasts as well, and were loaded with hard to move inventory.

This - including the 22% stock drop - was well before they announced their ending DEI programs.

I know we'd love to see them getting cooked for bending the knee, that's not what's happening here.

Dem4life1234

(2,532 posts)
41. The pathetic thing, they could have branded themselves as the anti and classier Walmart b
Tue Feb 18, 2025, 10:25 AM
Feb 2025

But they failed.

Let this be a lesson to corporations, newsflash, everyone is not an able bodied straight white male. Everyone deserves a chance.

Why would I shop at a place who doesn't see my value?

Biglinda 52

(112 posts)
42. The February 28th Blackout
Tue Feb 18, 2025, 03:28 PM
Feb 2025

I was under the impression that the blackout is NOT targeting companies that have removed DEI. That is too difficult for the everyday consumer. The blackout is targeting ALL shopping for those 24 hours-to show corporations and show ourselves the power we really have as consumers.

Make it easy-NO SHOPPING ON FEBRUARY 28TH FROM 12 AM UNTIL 11:59 PM.


https://theonecalledjai.com/

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