'Brewery church' is the latest in craft of luring folks to church

[guillaumeb]

From the article:

Perhaps it should come as no surprise then that the first known congregation founded expressly as a “brewery church” is a Lutheran outpost, part of the Evangelical Lutheran Church in America and its Florida-Bahamas Synod....

With a church development grant from the Florida-Bahamas Synod and other fundraising, they secured a spot for the brewery in a diverse neighborhood near Orlando’s airport.
Since it opened in October, the community of about 50 has been meeting each Sunday at 11:11 a.m. for worship in the brewery’s beer garden, using apps on their smartphones in lieu of hymnals. Afterward they enjoy some frothy fellowship....

Christian communities in the U.S. have long used unorthodox means of reaching people who aren’t likely to come to a church to find God. “Churches have long used sports ministry, movies and entertainment, music and other pop culture to target a non-Christian audience,” said Annie Blazer, associate professor of religious studies at the College of William and Mary.

To read more:

https://religionnews.com/2019/02/12/brewery-church-is-the-latest-in-craft-of-luring-folks-to-church/