Coca-Cola Will Revive New Coke in Alliance With Netflix, 'Stranger Things'

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3. i always assumed either it was always intended to be a complementary product

i.e., that the plan from the get-go was to temporarily "replace" real coke with new coke, then after the inevitable clamoring, reintroduce real coke (classic coke) with another pre-planned ad campaign, and then sell both products side-by-side.

i guess it played out that way for a while, but it wasn't until later that i was convinced it was not at all planned that way.


to this day i remain baffled as to why coca-cola would have majorly messed with a product that people consume *largely out of habit*. consistency is the name of the game here.

did the test-marketing results just give them really, really bad insights into how new coke would perform??