Prime Video looking to fix "extremely sloppy mistakes" in library, report says [View all]
Subscribers lodged thousands of complaints related to inaccuracies in Amazon's Prime Video catalog, including incorrect content and missing episodes, according to a Business Insider report this week. While Prime Video users aren't the only streaming users dealing with these problems, Insider's examination of leaked "internal documents" brings more perspective into the impact of mislabeling and similar errors on streaming platforms.
Insider didn't publish the documents but said they show that "60 percent of all content-related customer-experience complaints for Prime Video last year were about catalogue errors," such as movies or shows labeled with wrong or missing titles.
Specific examples reportedly named in the document include Season 1, Episode 2 of The Rings of Power being available before Season 1, Episode 1; character names being mistranslated; Continuum displaying the wrong age rating; and the Spanish-audio version of Die Hard With a Vengeance missing a chunk of audio.
The documents reportedly pointed to problems with content localization, noting the "poor linguistic quality of assets" related to a "lack of in-house expertise" of some languages. Prime Video pages with these problems suffered from 20 percent more engagement drop-offs, BI said, citing one of the documents.
https://arstechnica.com/gadgets/2024/04/thousands-complain-about-prime-videos-wrong-titles-lost-episodes-other-errors/
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