Opinion - Trump is destroying his own presidency -- let's finish the job

[mtngirl47]

4. Here is the section of that piece that caught my attention--

This is something that we can use to communicate with people who do not watch traditional TV/Media.

And maybe most importantly, “we” must include the millions of Americans who have lost faith in democracy or seen their disappointments and challenges exploited and manipulated by right-wing strategists.

Regarding that last “we,” one of the people I am listening to is Rob Flaherty, who directed digital strategy for the Biden White House and was a deputy campaign manager for Kamala Harris’s 2024 campaign. Flaherty recently shared insights about the MAGA movement’s effectiveness at communicating with millions of Americans who are not politics-obsessed activists, people who are sick of traditional politics and don’t trust politicians or the mainstream media.

Flaherty describes how “opt-out” voters were introduced to right-wing politics through “a network of influencers, personalities, podcasters and TikTokers who both inflame their bases and push messages into nonpolitical subcultures” — parenting, fitness and the so-called “manosphere,” among others.

This profitable and thus sustainable network pushes political messages into nonpolitical outlets and subcultures far more effectively than strategies that are aimed at reaching people through traditional news and advertising.

Flaherty is calling for a strategic re-think that requires a major investment in building both “our corner of the cultural honeycomb” and “pipelines to everyone else.”