Asian Group
Related: About this forumbucolic_frolic
(53,820 posts)Common in the US. When sales drop franchisees drop the brand and move on to another. Still the same guys. One told me they get tax write-offs for marketing when they're new to a brand. I don't know, not my line of expertise.
CanonRay
(15,915 posts)FredGarvin
(794 posts)The Japanese tradition of buying KFC is done by less than 5% of Japanese.
Dominos pizza in the US is a larger tradition.
KFC marketing invention
YoshidaYui
(44,921 posts)probably a lot more then that. Approximately 5-10% of Japanese people eat KFC for Christmas, based on available estimates and surveys.The tradition of eating KFC (or fried chicken in general) on Christmas in Japan stems from a successful 1974 marketing campaign by KFC Japan called "Kentucky for Christmas." It's a well-known custom, but often exaggerated in Western media as something "everyone" does.Reliable sources (including BBC and recent reports) consistently cite around 3.6 million Japanese families ordering KFC Christmas meals annually.
Japan has about 55-56 million households, so this equates to roughly 6-7% of households.
Assuming an average household size of 2-3 people, this involves about 8-12 million individuals, or 6-10% of Japan's population (around 125 million).
A more direct survey from 2024 (reported in 2025) found that about 30% of people planned to eat some kind of chicken dish for Christmas, but only 20% of those chose KFC meaning fewer than 10% overall bought KFC specifically.Many families opt for other fried chicken options (from convenience stores like 7-Eleven or competitors), home-cooked meals, or no special chicken at all. The hype comes from KFC's massive sales spike during the holiday (historically up to a third of their annual revenue in Japan, though more recent figures are lower), long queues, and heavy advertising but it's far from universal.
This JAPANESE GIRL Will be doing the KFC POT PIE FOR xmas today
MichMan
(16,546 posts)I was also surprised to hear several years ago how popular SPAM is in Korea.