Nutiva's John Roulac: Anti GMO Leader, Big Organic Businessman, Master Manipulator

[HuckleB]

http://skepchick.org/2015/07/john-roulac-anti-gmo-leader-master-manipulator/

"John Roulac exudes a weather-beaten, albeit well-polished, flower child image. The founder, CEO and face of Nutiva, named one of Inc. Magazine’s fastest-growing food companies in America for five consecutive years, reportedly forgoes designer watches and high-end shoes, instead opting for a more modest lifestyle of hiking, traveling, and soaking in natural hot springs. Yet he heads up the largest organic superfoods company in the world, with growth supposedly projected at $1 billion by 2025.

Roulac seems composed of equal parts tree-hugger, nutrition buff, and business mogul, capable of charming money out of pockets, and coaxing Nutiva’s pricey organic coconut oil into smoothies, with a pinch of Nutiva’s organic chia seeds on top.

And it’s easy to see why. A corporation whose revenue hit just under $70 million in 2013 and boasted a massive and steady 482% three-year growth, Nutiva knows how to tap into its demographic with buzz words like “revolutionize”, “sustainability”, “community”, “superfoods” and phrases like “we can change the world” and “food doesn’t have to be a choice between the lesser of evils” in its “Mini-festo.”

These very marketable phrases reflect the values of none other than Roulac himself, known as “The Rou” among biotechnology proponents. A self-styled advocate for healthy people and ecosystems, his company goes as far as calling itself “champions of the greater good.” But do these lofty words translate to real-life action? Is there another side to Roulac, and Nutiva, that the public is not yet aware of?

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And yet DUers love these scumbags.