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mahatmakanejeeves

(60,768 posts)
Fri Jan 7, 2022, 06:34 AM Jan 2022

America's Love of 'Yellowstone' Helps Launch Bull Riding as a Team Sport

Riding the current craze for cowboys, professional bull riding is becoming the next team sport. Billionaires are helping bring it to your hometown.



America’s Love of ‘Yellowstone’ Helps Launch Bull Riding as a Team Sport
Eight teams will form across the U.S., with help from Hollywood and billionaire backers

A-HED

America’s Love of ‘Yellowstone’ Helps Launch Bull Riding as a Team Sport

Eight teams will form across the U.S., with some billionaire backers

{snip image in format not supported at DU, https://images.wsj.net/im-462620}

Riders at the PBR ‘Unleash the Beast’ bull-riding competition at Madison Square Garden in January, 2020, in New York City.
PHOTO: KENA BETANCUR/AGENCE FRANCE-PRESSE/GETTY IMAGES

By Erich Schwartzel
https://twitter.com/erichschwartzel
erich.schwartzel@wsj.com
Jan. 6, 2022 12:53 pm ET

The cable western “Yellowstone” is a hit on TV. Hunting and fishing license sales are up. Are Americans returning to the frontier ready to root for hometown teams…of bull riders?

The Professional Bull Riders, the largest league for the sport of the American West, hopes so. On Friday, PBR plans to announce it is turning “the toughest eight seconds on dirt” into a team sport, establishing eight new franchises of riders vying to stay atop a thrashing bull longer than the next guy.

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America's Love of 'Yellowstone' Helps Launch Bull Riding as a Team Sport (Original Post) mahatmakanejeeves Jan 2022 OP
Go Bulls! Iggo Jan 2022 #1
The bulls win more often than not. NT mahatmakanejeeves Jan 2022 #2
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