Israel investing NIS 11 million in LGBT tourism
The Ministry of Tourism is preparing to invest an impressive NIS 11 million to promote LGBT tourism to Israel. The ministry is planning a campaign targeting multiple countries, including many in Europe, that is intended to promote Israel as a liberal country and entice members of the LGBT community to visit.
Tourism Minister Yariv Levin confirmed on Monday that his ministry, in conjunction with external organizations and in collaboration with the Tel Aviv Municipality, is examining the marketing plan for the LGBT community. However, unlike in past years, the plan is to extend beyond the Pride events during the month of June. The campaign's content and character has not yet been finalized, but its overriding goal is to increase LGBT tourism to Israel.
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