New York AG says meat producing giant JBS made misleading environmental claims to boost sales

[Eugene]

Source: Associated Press

New York AG says meat producing giant made misleading environmental claims to boost sales

BY MICHAEL HILL
Updated 6:04 PM EST, February 28, 2024

The giant meat producer JBS was accused of making misleading claims about its greenhouse gas emission goals to boost sales among environmentally conscious consumers in a lawsuit filed Wednesday by New York Attorney General Letitia James.

The lawsuit filed in a state court in New York City alleges that the company claimed it will achieve net zero greenhouse gas emissions by 2040 despite having no viable plan to meet that commitment. The lawsuit names as defendants JBS USA Food Company and JBS USA Food Company Holdings, the American subsidiary of the world-leading producer of beef products based in Brazil.

James says the company made misleading statements about its pledges to curb deforestation and to reduce greenhouse gas emissions to capitalize on consumers’ desire to make climate friendly choices.

-snip-

Read more: https://apnews.com/article/jbs-lawsuit-climate-meat-new-york-attorney-general-f39c7f030fa318af38120257aa3680e5

[markodochartaigh]

1. For people just learning English

and not familiar with the vagaries of the language, misleading is a word used to refer to a statement or statements by wealthy people which, if said by poor people would be called a lie.