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Target tries new, bigger strategy for Fenway store
Big-box retailers and giant supermarkets, from Walmart to Wegmans, know how to reshape their strategies for a city market. The first rule of thumb: Make the stores smaller.
Target Inc. is coming to the Fenway area next year with its own urban-concept store called “CityTarget,” the retailer’s first on the East Coast. But this location will actually be bigger.
The CityTarget that will occupy four floors in a building under construction at the intersection of Boylston and Kilmarnock streets won’t just be bigger than the company’s other urban stores. It will be even bigger than an average full-size Target store.
The CityTarget in the Fenway will cover a whopping 160,000 square feet. Escalators, elevators, a first-floor lobby and fourth-floor stock room will reduce the overall shopping space to something comparable to the standard Target store, which occupies about 135,000 square feet, said Kamau Witherspoon, Target’s senior director of store operations...
Target Inc. is coming to the Fenway area next year with its own urban-concept store called “CityTarget,” the retailer’s first on the East Coast. But this location will actually be bigger.
The CityTarget that will occupy four floors in a building under construction at the intersection of Boylston and Kilmarnock streets won’t just be bigger than the company’s other urban stores. It will be even bigger than an average full-size Target store.
The CityTarget in the Fenway will cover a whopping 160,000 square feet. Escalators, elevators, a first-floor lobby and fourth-floor stock room will reduce the overall shopping space to something comparable to the standard Target store, which occupies about 135,000 square feet, said Kamau Witherspoon, Target’s senior director of store operations...
http://www.bostonglobe.com/business/2014/10/10/target-tries-new-bigger-strategy-for-fenway-area-store/NawRMoCeTDQUX7WAUqaZ7H/story.html?p1=Article_InThisSection_Bottom