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left-of-center2012

(34,195 posts)
Tue Feb 22, 2022, 11:03 AM Feb 2022

Winter Olympics End With Smallest Audience Ever

The 2022 Winter Olympics ended as the least watched ever for NBCUniversal ...

The topline figure is that the Olympics averaged 11.4 million viewers across all of NBCU’s platforms in primetime. That’s down 42 percent from the 19.8 million average for the 2018 winter games in Pyeongchang, South Korea — in keeping with the trend both from the first few days of the games ... and the general decline of broadcast network ratings in the past four years.

NBCU’s coverage from Beijing is also down about 26 percent from the 2021 Summer Olympics in Tokyo, which averaged 15.5 million primetime viewers in the company’s “Total Audience Delivery” metric (a combination of Nielsen ratings for TV and Adobe Analytics figures for digital platforms). That too is on par with the declines from last summer from the opening week of the winter games. (Each of the last three Olympics, for what it’s worth, took place in eastern Asia, presenting similar time zone differences between the host cities and the United States.)

NBCUniversal also said that the Olympics generated nearly 20 billion ad impressions for adults, according to metrics from the company’s measurement partner iSpot, more than three times as many impressions per unit over the course of the games than ABC, CBS and Fox combined.

https://www.hollywoodreporter.com/tv/tv-news/winter-olympics-ratings-smallest-ever-1235097103/

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Winter Olympics End With Smallest Audience Ever (Original Post) left-of-center2012 Feb 2022 OP
Many boycotted due to horrendous human right violations. jimfields33 Feb 2022 #1
If they don't have synchronized swimming, I don't watch. Sneederbunk Feb 2022 #2
The coverage wasn't bad... femmocrat Feb 2022 #3

femmocrat

(28,394 posts)
3. The coverage wasn't bad...
Thu Feb 24, 2022, 05:41 PM
Feb 2022

although every time I clicked it on, they were showing curling! LOL
The figure skating scandal should have boosted ratings though. I enjoyed the parts that I watched.

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