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Related: About this forumWinter Olympics End With Smallest Audience Ever
The 2022 Winter Olympics ended as the least watched ever for NBCUniversal ...
The topline figure is that the Olympics averaged 11.4 million viewers across all of NBCUs platforms in primetime. Thats down 42 percent from the 19.8 million average for the 2018 winter games in Pyeongchang, South Korea in keeping with the trend both from the first few days of the games ... and the general decline of broadcast network ratings in the past four years.
NBCUs coverage from Beijing is also down about 26 percent from the 2021 Summer Olympics in Tokyo, which averaged 15.5 million primetime viewers in the companys Total Audience Delivery metric (a combination of Nielsen ratings for TV and Adobe Analytics figures for digital platforms). That too is on par with the declines from last summer from the opening week of the winter games. (Each of the last three Olympics, for what its worth, took place in eastern Asia, presenting similar time zone differences between the host cities and the United States.)
NBCUniversal also said that the Olympics generated nearly 20 billion ad impressions for adults, according to metrics from the companys measurement partner iSpot, more than three times as many impressions per unit over the course of the games than ABC, CBS and Fox combined.
https://www.hollywoodreporter.com/tv/tv-news/winter-olympics-ratings-smallest-ever-1235097103/
jimfields33
(18,682 posts)Wish those 11 million also abstained.
Sneederbunk
(15,052 posts)femmocrat
(28,394 posts)although every time I clicked it on, they were showing curling! LOL
The figure skating scandal should have boosted ratings though. I enjoyed the parts that I watched.