How Elon Musk and X's decision to sue advertisers may have just backfired

[Yo_Mama_Been_Loggin]

Just earlier this week, Elon Musk's X announced that it was suing the constituent members of an initiative known as the Global Alliance for Responsible Media (GARM).

On Thursday, just days after X's federal antitrust lawsuit was filed, the organization behind GARM, the World Federation of Advertisers (WFA), announced that it was dissolving GARM. The WFA and several corporations were the suit's named defendants, not GARM itself.

X claimed in its lawsuit that WFA and a number of its major advertising members "conspired" to “collectively withhold billions of dollars in advertising revenue”

After the news was announced, X CEO Linda Yaccarino took to X to celebrate GARM's end. However, at least one adtech watchdog is claiming that this might actually backfire for X.

https://www.msn.com/en-us/money/technologyinvesting/how-elon-musk-and-x-s-decision-to-sue-advertisers-may-have-just-backfired/ar-AA1ou6K4

The entitled billionaire can go fuck himself.

[feldon45]

1. Oh no, they got what they wanted.

GARM was about advertisers making sure they don't advertise where nazis and homophobes are. GARM dissolving was likely the entire point. Being able to swing your lawyers at something you don't like and make it go away as a billionaire even though you are absolutely in the wrong and would have lost.