Peppa Pig backlash as US company Hasbro requires child actors to sign voices over to AI
Source: Yahoo
American toy conglomerate Hasbro is reportedly embracing the use of AI on the popular British animated children's show Peppa Pig, and concerns have been expressed over one particular contractual stipulation.
The backlash concerns the reported introduction of a new artificial intelligence clause in contracts for child actors. As Deadline reports, this means requiring young performers to sign over the rights to their voices to AI for "commercial assets within their franchise."
Technically, this clause could give Hasbro the power to clone child actors' voices to be recreated via AI technology, to be used in perpetuity for promotional and other purposes.
Organized by the Agents of Young Performers Association (AYPA), almost 1,000 industry professionals have signed an open letter condemning the controversial AI terms on an "international children's franchise."
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Read more: https://www.yahoo.com/entertainment/tv/articles/peppa-pig-backlash-us-company-072223148.html
Of course the AI companies have been peddling generative AI as a way to get rid of those pesky human creatives, including child actors, who aren't the hapless puppets some corporations would prefer them to be.
And that's simplified if they can get a child actor's parents or guardian to sign away the rights to that child's name before the young actor is old enough to know what's being signed away.
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