Harris-Walz campaign leans into Taylor Swift endorsement with friendship bracelets

[BumRushDaShow]

Source: Scripps News

Posted 6:34 PM, Sep 11, 2024


The Harris-Walz presidential campaign is taking a page from the Swiftie playbook.

Within an hour after Taylor Swift endorsed the Democratic ticket in the 2024 presidential election, the campaign's official store began offering "Harris-Walz friendship bracelets" for preorder under a description that, in part, reads, "Are you ready for it?" It's an apparent nod to the megastar, who has a song titled "...Ready For It?" on her 2017 "reputation" album and whose "Eras Tour" has been marked by the swapping of similar handmade bracelets, inspired by a lyric in her 2022 song "You're On Your Own, Kid."

But while those on the "Eras Tour" are often colorful, plastic beaded bracelets with words reminiscent of some Swiftie reference, the Harris-Walz version offers a simple two-pack of a blue and a black string bracelet with clay beads spelling out the Democratic presidential and vice presidential candidates' last names. At the end of the bracelet, there's another bead that reads "24."

The campaign bracelets, listed at $20 each, are expected to be released Sept. 24 following the presale, but the Harris-Walz official store states they're already sold out.

Read more: https://www.scrippsnews.com/politics/america-votes/presidential-election/harris-walz-campaign-leans-into-taylor-swift-endorsement-with-friendship-bracelets

[arlyellowdog]

1. Sold out

Happy they’re sold out. Sad I didn’t get one. But thanks for telling us. What a great idea.

[ananda]

2. Yeah, I was gonna get one too.

good idea though

[LizBeth]

3. Swift is awesome in her power and influence this time in her life. This yr we have had Biles, Clark

Swift and Harris dominate the media. A terrific time for women in the outstanding abilities.

[BumRushDaShow]

4. Don't forget the author of Harris' official campaign and "walk on" song!

[questionseverything]

5. Hopefully Beyonce will officially endorse harris soon

Letting the campaign use her song is great but an official endorsement would be even better

[BumRushDaShow]

6. Since she is not just herself but also a team with her hubby Jay-Z (who has his own fan base)

and since the pair are very close to the Obamas, I expect that they are strategizing the best time to do this (similar to how the Obamas "delayed" ).

Since there has been an avalanche of celebrities who have come out so far, and you'll note how Swift separated out her announcement from others, then individuals who are keen on their brands, can get lost in the endorsement "dump" unless they time it right.

[questionseverything]

8. I agree with everything you said

[pfitz59]

7. I work in the 'event services' industry

Worked a Beyonce show once, backstage. Jay Z was masterful in orchestrating the event. He was everywhere. The performers I met were happy and stoked. Jay Z was polite and very professional. Beyonce was 'off-limits', as she was in 'the zone' for the show and wanted no distractions. Probably one of the best shows I ever worked. I could easily see why the power couple are so incredibly successful.