Donald Trump has been lying to us ever since he came down that escalator. He just never stops lying because, as a lifelong con man, it’s all he knows how to do.
He’s still insisting he won the 2020 election, despite having lost by about 7 million votes and being wiped out in the Electoral College. He lied at the State of the Union about having a mandate to cut Medicaid, as congressman Al Green pointed out. Along with over 100 other lies he told that day. And now he’s lying about his trade deals with the UK and other governments. Every single day he adds to the pile of lies he’s inflicting on the American people and the world.
Science, it turns out, explains why this works for him.
Not the science of elections: the science of propaganda.
New findings from psychologists at universities in California and Georgia and
published in the journal Cognitive Research show that the more often a statement — regardless of its truthfulness — is repeated, the more emphatically it’s believed.
The researchers noted:
“Repeated information is often perceived as more truthful than new information. This finding is known as the illusory truth effect, and it is typically thought to occur because repetition increases processing fluency. Because fluency and truth are frequently correlated in the real world, people learn to use processing fluency as a marker for truthfulness.”
While modern science is affirming this truism, it’s been in use a long time. In the past century, for example, President Franklin D. Roosevelt called out his day’s Republicans for using what we today call the Big Lie around several issues.
Running for re-election in 1944, he said:
“The opposition in this year has already imported into this campaign a very interesting thing, because it is foreign. They have imported the propaganda technique invented by the dictators abroad. Remember, a number of years ago, there was a book, Mein Kampf, written by Hitler himself.
“The technique was all set out in Hitler's book - and it was copied by the aggressors of Italy and Japan. According to that technique, you should never use a small falsehood; always a big one, for its very fantastic nature would make it more credible - if only you keep repeating it over and over and over again.”
Back then Republicans were lying that Democrats had caused the Republican Great Depression (as it was called until the 1950s) and that FDR had “failed” to adequately prepare America for war with Germany or Japan (while Republican after Republican took to the floor of Congress to tell us, before the War, that “we can do business with Hitler”).
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