NJ-GOV: New Jersey's gov hopefuls signal for outside help in final weeks of primary
Democrats running for governor of New Jersey are posting guidance for voter outreach on their campaign websites — an increasingly common campaign tactic that can serve as a signal to outside groups of how to spend their resources in the leadup to the June primary.
In a Thursday memo to “interested parties,” Rep. Mikie Sherrill campaign manager Alex Ball wrote that the “key factor down the stretch of this race will be face-to-face contact with voters” and outlined who the campaign views as its “top targets.” That includes Hispanic and Asian voters, as well as white women, on the vote-by-mail list who voted in at least three of the last four Democratic primary elections. The Sherrill campaign’s “next targets” are Asian and white voters who haven’t voted or voted one or two times out of the last four Democratic primary elections.
The campaign even lists where these voters could be found, broken down by county and municipality.
These public instructions come from a page accessed on Sherrill’s campaign website found by clicking a tab at the bottom of the site called “media.” The page also includes materials that could be used when a super PAC is making an ad to boost her, including her prominent talking points about her biography and legislative accomplishments in Congress and photos and videos of her on the trail.
https://www.politico.com/news/2025/05/09/new-jerseys-gov-hopefuls-signal-for-outside-help-in-final-weeks-of-primary-00336885