Mexico moves to ban Noem ads
The ads, featuring DHS Secretary Kristi Noem, have been criticized for being highly discriminatory and have sparked outrage in Mexico.
April 24, 2025
By Mary Beth Sheridan, Marianne LeVine and Aaron Schaffer
MEXICO CITY – A Trump administration publicity campaign aimed at discouraging illegal migration is off to a rocky start, with Mexico’s government calling for the ads to be pulled and promising to ban such foreign “propaganda” in the future.
The ads are part of an unusual, multimillion-dollar initiative paid for with U.S. taxpayer dollars. Shortly after taking office, Kristi L. Noem, the secretary of Homeland Security, announced the campaign, aimed at encouraging undocumented immigrants in the United States to self-deport, and warning foreigners against attempting to slip over the border.
But the campaign has raised questions in the United States about its overtly political messaging and its price tag — up to $200 million over two years. The ads are appearing at a time when Elon Musk’s U.S. DOGE Service, which stands for Department of Government Efficiency, is slashing federal jobs ...
https://www.washingtonpost.com/world/2025/04/24/mexico-noem-ads-migrants/
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